Advanced strategies to maximize the impact of your emails

Today, communicating digitally with your customers is essential. An emailing strategy allows you to inform your customers about new developments in your company, to promote new products or services, and to launch promotions. Emails are an essential marketing tool for many businesses. But, what are the strategies put forward to maximize the effectiveness of these emails?

Target the recipients of your emails

First of all, it is essential to set a precise objective when sending. Sending an email just to do it won't be enough; you must have a clear idea to communicate. In addition to this objective, do not neglect targeting your customers.

Define a persona

We often mention the term persona in marketing strategy because it is a key element, including for an emailing campaign. You need to build a profile representing your ideal customers. To define this persona, consider:

• age
• genre
• professional situation
• consumption habits
• passions, etc.

These elements will allow you to establish a precise profile and personalize your message.

Target customers to personalize the email

The content of the email must be meaningful for the customers or potential customers who receive your email.

Now, certain tools allow you to go further in personalizing messages since the first or last name is changed for each customer in order to target them in a unique and automatic way. This detail increases engagement on the part of the email recipient.

The subject of the email: the decisive element!

Among the key elements of a successful strategy, the subject of the email is crucial.

Why is the subject of an email important?

The subject of the email is the first thing the recipient sees, whether in the notification or in the inbox. It is this element which will trigger or not the opening of the email.

How to write a catchy subject line for your email campaign?

Three criteria must be considered to achieve the subject of your email:

• Clarity: use direct and simple language. Customers must understand the content of the email in a few words.
• Sense of urgency: Phrases like “Last days” or “Don’t miss out” encourage action. The feeling of urgency encourages action, and therefore clicks on the email sent. Some expressions work well like “Last days”, “Last opportunity” or “Don’t miss out”.
• Personalization: include the customer’s first name, for example “Claire, an offer just for you!”.

The choice of templates for your emails

The importance of the template

The template reinforces the visual effect of the email, making it attractive and professional. It helps organize your content and incorporate visual elements that reflect your brand.

How to choose the best template?

The template must be readable and aesthetic. Choose the placement of texts and illustrations so that the reader quickly understands your message. The font and colors should also be chosen carefully to represent your business.

Choose the right time to send your emails

The timing of sending your emails is a determining factor in maximizing their opening and reading rate. It is essential to analyze the habits of your subscribers to identify the times when they are most likely to open their emails. Statistics often show specific trends based on your audience segments. For example, certain groups of customers may be more receptive to emails sent early in the morning, while others prefer to open them around midday or in the evening.

To refine your sending strategy, follow these steps:

Analyze the data: Use the analysis tools available in your email marketing software to examine the times and days when your emails get the best open and click-through rates.

Segment your audience: Divide your subscriber list into segments based on criteria such as age, profession or opening preferences. This will allow you to send emails at optimized times for each segment.

Perform A/B testing: Test different sending times on subgroups of your subscriber list. Compare the results to determine the most efficient time slots.

Follow seasonal trends: Email opening habits may vary depending on the seasons or times of year (holidays, special events). Adapt your sending times accordingly.

Use smart sending features: Many email marketing tools offer smart sending options that use artificial intelligence to determine the best time to send your emails to each subscriber. This is the case of our solution OxiMailing.

By adapting your sending schedules based on this data and observations, you can significantly increase the chances that your emails will be opened and read, thereby improving the overall effectiveness of your email campaign.

Mistakes not to make when sending emails

Avoid spam

Recipients may report you as spam if you use capitalized words like "PROMOTIONS" or if you send repeated emails. To avoid putting obstacles in your way, avoid this type of practice.

Information surplus

Content with a lot of information is not pleasant to read. If you want to impact the reader, avoid long emails with lots of information. Keep it concise and relevant!

Compliance with GDPR rules

Another mistake to avoid is non-compliance with GDPR. For several years, the general data protection regulation has governed the use of data and the consent of your customers. Reinforce your customers' trust for your business by offering a simple solution for unsubscribing from the newsletter.

Analyze the performance of your email campaign!

To optimize your email campaigns, analyze your performance using key indicators such as open rates, click-through rate and conversion rate.

The opening rate

Indicates the percentage of subscribers who opened your email, showing the effectiveness of your subject line.

Click-through rate

The percentage of recipients who clicked on a link in your email, indicating customer engagement.

Conversion rate

The percentage of subscribers who completed a specific action after clicking, such as making a purchase. This metric shows the effectiveness of your call to action.

Analyze these indicators regularly to monitor the evolution of your strategy and improve your weak points. By applying these advanced strategies, you will maximize the impact of your emails and strengthen communication with your customers.

Discover OxiMailing

As an e-mailing solution made in France, we can help you with all your e-mail and SMS issues. With top-quality support, always available by phone or e-mail, you'll be accompanied on all these issues!

TRY OXIMAILING FOR FREE

Discover also OxiSMS and OxiBounce :

SEND TEXT MESSAGES THE EASY WAY!

With OxiSMS, send your SMS campaigns worldwide with ease. Our platform offers "Premium" features to help you reach your audience efficiently and cost-effectively. SMS has a read rate of close to 90%, making it an ideal complement to your communication strategy. Take advantage of our solution to send your SMS and reach your customers wherever they are!

FORGET INVALID E-MAILS!

With OxiBounce, don't worry about invalid e-mails in your mailing lists. Our service lets you check and clean up your e-mail lists in just a few clicks. Without even coming into direct contact with the recipients, our system identifies invalid and potentially dangerous e-mails, giving you essential protection. Make sure your e-mail communications reach their destination safely and efficiently with OxiBounce.